UI/UX Leadership: Led design for multiple education technology products, focusing on intuitive and user-friendly interfaces for teachers and students

Prototyping Expertise: Built interactive prototypes to enhance user engagement and validate design concepts

UX Research: Conducted research to gather insights and inform design decisions

Design System Development: Created and currently manage a comprehensive design system from scratch, adopted by the entire design team and referenced by developers

Flagship Project Leadership: Sole designer for a web-based market research application, driving design strategy and execution

User Interface Design: Crafted intuitive and engaging user interface designs to enhance user experience and satisfaction

User Research: Conducted in-depth user research from both clients and panelists to gather insights and inform design decisions

Design System Development: Created and maintained a comprehensive design system with hundreds of custom components

Redesign Initiative: Led a complete redesign from scratch, incorporating validation testing, wireframing, and high-fidelity interactive prototypes

Client Collaboration: Worked with multiple clients on diverse UI-related projects

User Interface Design: Crafted intuitive and engaging user interface designs to enhance user experience and satisfaction

Smithsonian Website Design: Recently designed websites for the Smithsonian Institute, focusing on functionality and visual appeal

Avid Technologies Design System: Managed and created a comprehensive design system for Avid Technologies to ensure consistency across their platforms

Franchise Creative Management: Oversaw all creative requirements for over 100 franchises, from print advertising to web design

Diverse Creative Output: Delivered a range of creative assets, including vehicle wraps, motion graphics, copywriting, and editing

Brand Guidelines Leadership: Led the development of brand guidelines to ensure cohesive, consistent creative across all franchises

Website Redesign: Directed the complete redesign of both local franchise websites and the national site, including all landing pages

New Brand Creation: Developed the brand identity and website from scratch for the sister company, Performance Entrance Solutions

Executive Collaboration: Worked closely with the CEO to oversee and strategize all creative projects across web, print, and video

Multi-Media Production: Produced a wide range of assets, including videos, web ads, brochures, whitepapers, and websites

Brand Identity Creation: Developed two complete brand identities for sister companies, including promotional materials and website designs

Creative Leadership: Led brainstorming sessions to drive innovative ideas and ensure cohesive branding across various media

Franchise Creative Oversight: Managed all creative requirements for over 100 franchises, ensuring cohesive branding across outlets

Print Advertising: Developed impactful print ads tailored to each franchise's local market

Web Design: Designed user-friendly and visually appealing websites to enhance franchise visibility

Copywriting & Editing: Provided professional copywriting and editing services for various franchise materials

Creative Team Management: Led the in-house creative team to produce award-winning advertising campaigns

Account Executive Role: Acted as account executive for several local clients, ensuring alignment with their marketing goals

Presentation Design: Created compelling presentations to support client pitches and campaigns

High-Impact Campaigns: Delivered creative solutions that elevated client brands and won industry recognition

Collaborative Design Work: Partnered with the Communications Director to design fliers, brochures, presentations, and annual reports

Social Media Management: Oversaw and engaged with audiences on Facebook and Twitter to strengthen the brand's online presence

Art Process Development: Created and managed an efficient art process to streamline and expedite internal design requests

Comprehensive Content Creation: Produced diverse, high-quality materials to support communication goals and outreach efforts