UI/UX Leadership: Designed core user workflows for a nationwide K–12 edtech platform, including the complete rethinking of the Search page, which resulted in making it easier and faster for teachers to find resources.

Design System Development: Engineered a robust Figma-based design system with 100+ components, driving consistency and faster developer handoffs across product teams. In addition to improving design consistency, its ease of use enabled the design team to skip wire-framing, saving countless hours of work.

Prototyping Expertise: Crafted high-fidelity, interactive prototypes in Figma to simulate real user flows. This enabled the user research team to use tools like Maze to quickly gain user and stakeholder feedback, which greatly increased both the quality and speed of design validation.

Prioritizing Accessibility: Integrated WCAG 2.1 standards and best practices across the platform via the design system, improving contrast ratios, screen reader compatibility, and keyboard navigation, and contributing to a more inclusive experience for all users.

Flagship Project Leadership: Owned end-to-end design for Sago’s flagship B2B research platform, modernizing the interface and improving CSAT scores across key accounts like Disney and Pepsi.

Redesign Initiative: From early discovery and validation testing to detailed wireframes and high-fidelity Figma prototypes to handoff, led a complete product transformation of the flagship B2B app, elevating a legacy experience into a modern, user-centered interface.

User Research: Conducted in-depth research with panelists and clients from some of the world’s largest companies, gathering critical insights that shaped user flows, informed feature prioritization, and validated the redesign.

Design System Development: Independently built a comprehensive design system from the ground up, featuring hundreds of custom Figma components and variants, significantly improving handoff efficiency and enabling faster, more consistent development.

Client Collaboration: Worked with multiple clients on diverse UI-related projects

User Interface Design: Crafted intuitive and engaging user interface designs to enhance user experience and satisfaction

Smithsonian Website Design: Recently designed websites for the Smithsonian Institute, focusing on functionality and visual appeal

Avid Technologies Design System: Managed and created a comprehensive design system for Avid Technologies to ensure consistency across their platforms

Franchise Creative Management: Oversaw all creative requirements for over 100 franchises, from print advertising to web design

Diverse Creative Output: Delivered a range of creative assets, including vehicle wraps, motion graphics, copywriting, and editing

Brand Guidelines Leadership: Led the development of brand guidelines to ensure cohesive, consistent creative across all franchises

Website Redesign: Directed the complete redesign of both local franchise websites and the national site, including all landing pages

New Brand Creation: Developed the brand identity and website from scratch for the sister company, Performance Entrance Solutions

Executive Collaboration: Worked closely with the CEO to oversee and strategize all creative projects across web, print, and video

Multi-Media Production: Produced a wide range of assets, including videos, web ads, brochures, whitepapers, and websites

Brand Identity Creation: Developed two complete brand identities for sister companies, including promotional materials and website designs

Creative Leadership: Led brainstorming sessions to drive innovative ideas and ensure cohesive branding across various media

Franchise Creative Oversight: Managed all creative requirements for over 100 franchises, ensuring cohesive branding across outlets

Print Advertising: Developed impactful print ads tailored to each franchise's local market

Web Design: Designed user-friendly and visually appealing websites to enhance franchise visibility

Copywriting & Editing: Provided professional copywriting and editing services for various franchise materials

Creative Team Management: Led the in-house creative team to produce award-winning advertising campaigns

Account Executive Role: Acted as account executive for several local clients, ensuring alignment with their marketing goals

Presentation Design: Created compelling presentations to support client pitches and campaigns

High-Impact Campaigns: Delivered creative solutions that elevated client brands and won industry recognition

Collaborative Design Work: Partnered with the Communications Director to design fliers, brochures, presentations, and annual reports

Social Media Management: Oversaw and engaged with audiences on Facebook and Twitter to strengthen the brand's online presence

Art Process Development: Created and managed an efficient art process to streamline and expedite internal design requests

Comprehensive Content Creation: Produced diverse, high-quality materials to support communication goals and outreach efforts